About

A decade shaping stories, now behind the camera.

I'm James, based in London. For over ten years I've led content and social strategy for organisations across the UK, work that's given me a sharp instinct for what actually makes people stop scrolling and pay attention. Photography and video have run alongside all of it, sharpened by travel across more than a dozen countries.

Now I'm bringing that eye to hospitality, shooting for Airbnbs, boutique hotels and wellness retreats, the kind of work that helps a place tell its own story well. The commercial side is still building, and I'd rather say that plainly than pretend otherwise, but the eye behind the camera isn't new. That's ten years in the making.